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The Bridal Finery Attends New York Bridal Fashion Week: Behind The Scenes and Our Top Picks

Every April and October, designers, press, and buyers from all over the world travel to New York City to attend and showcase at Bridal Fashion Week. Designers spend months sketching, planning, and designing their collections to present to buyers and press. Months of work are shown in 15-minute fashion shows and hour-long buying appointments throughout long weekends in April and October. We attend Bridal Fashion Week as buyers. The designers present the collections and we strategically make decisions for what to purchase for our brides. Every bridal store makes their own individual buying decisions. Stores in Paris and Japan will make very different buying decisions than a store in Florida or California, for example. Press includes Social Media team members and influencers from blogs and publications like The Knot and Vogue Weddings. In New York, we were able to visit and explore designers and brands we are familiar and unfamiliar with. This allows us to research new lines while visiting and viewing our current collections. While in New York, we also took the time to enjoy ourselves. We got our hair done and enjoyed the city’s endless food options.

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