A Bridal Finery Exclusive with Anita, Designer of Girl & A Serious Dream

 Kurt Boomer | Photography

Kurt Boomer | Photography

Girl & A Serious Dream is a company that designs products from brides ranging from veils and bridal cover-ups to boudoir lingerie and robes for both the bride and bridesmaids. Over the weekend The Bridal Finery got the amazing opportunity to interview the beautiful and talented designer behind it all, Anita Aguirre.

Anita started with a background in architecture because she loves shapes and different forms. She got her start in bridal when she was planning her own wedding and the rest is history! This interview dives into Anita’s creative process, as well as some of her tips for brides to be and brides who are thinking about boudoir photo shoots. We also got to talk a little bit about her experience having her pieces featured on Scream Queens. An American comedy horror television series that exploded all over social media.

The first questions I had to ask was, why she chose bridal specifically to design for.

Bridal chose me. I was planning my own wedding and fell in love. When you design bridal you pay more attention to detail. Bridal is so special and I like to vacate a lot of my time to what I’m designing and it is very special. Bridal lets you explore more.
— Anita

When thinking about designers and how their process is for creating new pieces I was curious as to how Anita got inspiration for her wedding collections.

I travel a lot. Maybe four or five times a year, to search for material and silks. So every time I travel I am inspired. When I see a fabric I right away think about what I want to do with it. So the material plays a large role in the designs
— Anita

Knowing about Anita’s inspiration and having a better idea of her process I was intrigued to learn a little more about how she translates her personal style into her bridal pieces.

I think there is a lot of that. I have different moods all the time, and I love incorporating what I like to wear as well. I incorporate lately a lot of media styles. I evolve as a person so my style is constantly changing. Even though I try to keep it classic for those timeless pieces that don’t go out of style. And that is my personal style, classic.
— Anita

Because Anita’s collection spans to almost all the brides needs, I wanted to know what is the first thing that comes to mind when designing a veil.

Shape. For me, the shape and proportion are very important. I used to be an architect and the form and shape are very important to me. I like when they compliment the dress instead of taking away from it. I love geometry so when I started with veils I love to incorporate different shapes. I like to make the person look very slim, I incorporate a lot of math.
— Anita
 Sarah Kate | photography

Sarah Kate | photography

Of course we also had to know what Anita’s favorite type of piece to design is.

Lately, it’s lingerie. It took me a year and a half to learn pattern and design. So right now it is a little obsessed because it was an experiment. So now I feel very comfortable and confident so now I want to take it up a notch. I want to create the best kind of lingerie that is very soft to the skin. This is just the start.
— Anita

With background on Anita, there was must ask questions about her bridal collections and much-needed advice for brides out there who have doubts about how to find the right boudoir pieces for them.  

  • Q: To you what is the most important part when designing a bridal robe?

A: It's important for the feeling that I want to have when she wears it. That means the fit is the most important part to me. When you put the robe on it fits very well and you feel beautiful. I tent to design from themes. Like today, I want to make something that makes you feel very sexy, or for a bride that wants to be timeless and traditional. Sometimes that's how women are. You wake up not feeling your best and then you put a robe on and you feel like a million bucks.

  • Q: What should brides be thinking of when shopping for their perfect lingerie?  

A: Fit. That is the deal breaker. When you put it on and it feels right. It has to look good, but also feel comfortable as well. The materials should be soft and compliment your skin tone. It is something so close to your body you want it to feel good.

  Jose Villa Fine Art Wedding Photography

 Jose Villa Fine Art Wedding Photography

  • Q: Between lace and silk, what is most popular for brides to choose?

A: I would say fifty percent of our brides love lace. Even if they get something silk they want something with lace details, so I would say lace but it goes back and forth. Because lace is so classic and timeless. All the lace we use is made in mills around the world who have been doing it for over one hundred years. It's such a slow process it just makes it so special.

  • Q: For brides to be, who are having boudoir shoots what pieces would you recommend?

A: We have so many different ones, but for boudoir, I would recommend something sheer. So you show a little bit, but you have some coverage. These photo shoots can be a little hard because they might not be comfortable, but start from there and build confidence. I love our floor gowns because they shoot beautifully and there's so much to play with. If you are confident and secure it will show in the photos. I also like how some of these pieces can be worn out over rompers or other slips that can be great looks for going out. I love how you can wear it more than once, unlike others.

 Rebecca Yale | Photography

Rebecca Yale | Photography


Lastly, hearing a little bit about her experience having her robes featured on Scream Queens was really interesting to hear about. Girl & A Serious Dream has more options when it comes to length, shape, design, and colors for brides. To wear on their wedding day and even beyond is an ability other places just do not offer to their clients.

  • Q: How was the experience of having your robes featured on Scream Queens? And What was that process like for you and your company?

A: It was fun! And it was pretty quick. What I love was the feedback. They loved the shape and colors that we offered. And that is important because our brides are all different and want different colors for themselves. It was very unexpected which I loved. It’s funny because you would think bigger brands have more color options, but they don’t. I love experimenting with colors and being a little bold.

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